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Mini What?

Matt Janzen

We started Mini Privé because we believe in individuality, choice and that every kid is a cool kid. When shopping for our cool kids, we realized that there were not a lot of options for kids who wanted something truly unique and special. Searching for cutting edge brands wasn’t easy, and it was imperative that we allowed our kids the freedom to differentiate themselves from every other kid at the party. Looking identical and not special was not an option. Mini Privé believes that our littlest fashionistas should celebrate their uniqueness and take a stand against monotony. We encourage their creativity, independence and fearlessness by arming them with the ability to speak freely with fun, careless fashion; fashion that both mom and our little fashionistas can be proud of.

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